Export channels
Unit price by country, dormant importers, and whether the money spent on a trade fair comes back.
One figure does not let you manage
The answer to "how much do we export" is a single figure, and it is not enough to manage with.
The manageable questions are different: which country pays more, who has stopped buying, and whether the trade-fair spend returns.
The result of a fair is measured
A fair is recorded and linked to the enquiries it brings: cost on one side, enquiries and won revenue on the other.
Plants usually set the fair budget on the principle of "we went last year". Here next year's decision rests on a figure.
A dormant importer is a separate indicator: a customer who has not bought for a set period appears on a list - winning them back is cheaper than finding someone new.
What this module adds
In the system this module opens the following items.
Related modules
Interface
Overview screen, chart library and year-on-year comparison - one frame, the same for every module.
Finance and order book
Cash desk, advances, expense requests, budget, currency, period close and the order book - a treasurer's daily work in one section.
Enquiries and funnel
Sales funnel, loss reasons, source analysis - and above all, first response time.
Most often asked
Where does the importer base come from?
It is built from your own sales history; no external data is purchased.
See this module with your own data
The demo database is full of real documents - not a mock-up. Send a request and we will walk through your scenario.