Enquiries and funnel
Sales funnel, loss reasons, source analysis - and above all, first response time.
The indicator nobody measures: first response
Systems know when an enquiry was created and when it was closed. The most important moment in between goes unmeasured: when the customer was answered for the FIRST time.
In export an enquiry usually goes to three or four suppliers at once. More often than not it is won by whoever answers first, not by the best price - and that indicator appears nowhere.
Funnel and reason
First response time is calculated for every enquiry and turned into an average per manager - so the argument "we answer late" becomes a number.
Loss reasons are chosen from a list, not typed as free text. At month end the question "why did we lose" can actually be totalled.
What this module adds
In the system this module opens the following items.
Related modules
Interface
Overview screen, chart library and year-on-year comparison - one frame, the same for every module.
Leather industry
From raw hide receipt to a finished batch: grading, processing stages, the route sheet and quality costs.
Shops
Shop sales, a heat map, the loyalty card and a signal to production - the whole chain in one section.
Most often asked
What does source analysis give?
It shows which channel brought the enquiries and which of them closed - trade fair, website and referral each on their own.
See this module with your own data
The demo database is full of real documents - not a mock-up. Send a request and we will walk through your scenario.